目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言.......................................................................................................................11 鞍山地区人寿保险营销现状...............................................................................31.1 鞍山地区人寿保险营销概况.......................................................................31.2 鞍山地区人寿保险的营销模式...................................................................32 鞍山地区人寿保险营销发展中存在的问题.......................................................62.1 营销模式创新力度不够...............................................................................62.2 营销队伍整体素质不高，需要进一步加强保险知识的普及...................72.3 目标市场细分定位不够准确，难以满足差异化需求...............................73 鞍山地区人寿保险营销发展中存在的问题成因分析.......................................93.1 营销理念落后...............................................................................................93.2 入职门槛低，缺少专业性的培训...............................................................93.3 缺少外部市场调研.....................................................................................104 拓展鞍山地区人寿保险营销规模的对策建议.................................................124.1 改革营销制度.............................................................................................124.2 改进对员工的培训.....................................................................................134.3 加强外部市场调研，明确营销市场的细分定位.....................................14结 论.................................................................................................................16参考文献.........................
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