目 录摘 要........................................................................................................................IAbstract.....................................................................................................................II引 言.......................................................................................................................11 国信证券互联网营销模式现状............................................................................21.1 国信证券互联网营销潜力大.......................................................................21.2 互联网营销 SWOT 分析..............................................................................21.3 经纪业务互联网营销案例...........................................................................62 国信证券辽宁分公司互联网营销存在的问题....................................................72.1 互联网营销的主推产品不统一...................................................................72.2 未能满足顾客差异化目标需求...................................................................82.3 传统营销业务流程繁琐...............................................................................82.4 传统营销佣金率较高...................................................................................93 国信证券辽宁分公司互联网营销模式问题的解决策略研究............................93.1 明确互联网营销主推产品...........................................................................93.2 为顾客提供个性化理财方案.....................................................................103.3 创造完善的业务流程带动互联网营销.....................................................113.4 用互联网营销方式降低佣金.....................................................................13结 论.....................................................................................................................16参考文献....................................................................................
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