市场营销专业 某网咖连锁店营销策略VIP专享VIP免费

目 录摘要.............................................................................................................IAbstract.....................................................................................................II引言............................................................................................................1一、我国网吧行业发展现状与消费者行为分析....................................1（一）网吧行业发展现状....................................................................................1（二）网吧行业消费者行为分析........................................................................21.网民结构特征.....................................................................................................22.网吧网民消费情况.............................................................................................43.网民需求变化趋势.............................................................................................5二、网鱼网咖连锁店经营现状................................................................6（一）网鱼网咖连锁店简介................................................................................6（二）调查问卷设计............................................................................................6（三）问卷调查结果分析....................................................................................71.网鱼网咖的品牌策略及定位情况.....................................................................72.网鱼网咖的体验情况.........................................................................................93.网鱼网咖的积累与传播情况...........................................................................11（四）小结..........................................................................................................11三、网鱼网咖连锁店营销策略优化建议..............................................12（一）提供差异化服务，增强顾客满意度......................................................12（二）借...