美丽说微信营销策略研究摘 要 近两年,微信营销的兴起，引起了许多商家和企业的兴趣。在移动互联网企业的推动下，微信营销发展之迅速令人无法想像。微信作为一种新兴的力量，越来越多的企业和商家对它爱不释手，美丽说便是众多“吃螃蟹”企业之一。本论文将以美丽说的微信营销为例，采用了文献研究法，对比分析法以及市场走访分析法，了解并分析美丽说微信营销概述的相关理论，研究美丽说的微信营销策略，通过对比传统的微博营销的方式来分析微信营销的优势；同时通过对美丽说微信营销的深入了解，结合理论知识以及查阅相关资料，了解美丽说的微信营销现状，发现美丽说微信营销所存在的不足，并对其存在的问题进行分析，针对发现的问题提出相关的解决对策。【关键词】 微信营销 美丽说 营销策略研究 IAbstract The past two years, the rise of micro-channel marketing, attracted the interest of many businesses and enterprises. Under the impetus of the mobile Internet business, the rapid development of the cause micro-channel marketing can not imagine. Micro-channel as a new force, more and more enterprises and businesses love it, is beautiful to say many "eat crab" companies. The papers will be beautiful to say the micro-channel marketing, for example, the use of literature research, comparative analysis and market visits analysis, to understand and analyze the beautiful saying theories micro-channel marketing overview, research beautiful said micro-channel marketing strategy, by contrast tradition microblogging marketing approach to analyze the micro-channel marketing advantage; at the same time through the beautiful saying in-depth understanding of the micro-channel marketing, combined with theoretical knowledge as well as access to relevant information, to understand the beautiful said micro-channel marketing situation, discover the beauty said micro-channel marketing existing deficiencies, and analyze the problems related to the proposed countermeasures for ...
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