摘 要随着社会经济全面发展，新媒体逐渐走入大众视野，深深影响了各个企业的营销模式，新媒体的发展与崛起大力冲击着传统营销模式，也为企业带来了更多的发展机遇。企业是否能够把握新媒体的优势，适应发展趋势，进行营销方式的转变，影响了企业是否可以提高自身的市场竞争力。本文讲述了玲珑轮胎商家是如何利用新媒体，在同行之间脱颖而出，提升自身在同行之间的竞争力，为自己带来经济效益。关键词：新媒体营销； 传统营销； 创新； 改革； 玲珑轮胎 AbstractWith the comprehensive development of society and economy, new media has gradually entered the public's vision, which has deeply affected the marketing modes of various enterprises. The development and rise of new media has greatly impacted the traditional marketing modes and brought more development opportunities to enterprises. Whether an enterprise can grasp the advantages of new media, adapt to the development trend and change its marketing mode affects whether it can improve its market competitiveness. This paper describes how linglong tire business is to use new media, stand out among peers, improve their competitiveness among peers, bring economic benefits for themselves.With the comprehensive development of society and economy, new media has gradually entered the public's vision, which has deeply affected the marketing modes of various enterprises. The development and rise of new media has greatly impacted the traditional marketing modes and brought more development opportunities to enterprises. Whether an enterprise can grasp the advantages of new media, adapt to the development trend and change its marketing mode affects whether it can improve its market competitiveness. This paper describes how linglong tire business is to use new media, stand out among peers, improve their competitiveness among peers, bring economic benefits for ...
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