岭南地区田基黄市场需求变化及对策研究摘 要 随着国际医药领域竞争的日趋激烈,中医药行业发展压力倍增,探索出一条适合中国国情的中医药发展之路成为中医药行业面临的首要问题。本文将以岭南地区田基黄为例进行具体分析,首先对田基黄资源现状进行概述;其次从田基黄价格、相关药品价格、消费者偏好、消费者收入以及田基黄预期五个方面对田基黄市场需求进行分析;最后提出促进田基黄发展的对策并进行总结。通过本文的研究,希望可以探索出一条适合田基黄发展的道路。关键词:田基黄;市场需求;发展AbstractWith the increasingly fierce competition in the field of international medicine, Chinese medicine industry development pressure doubled, to explore a suitable for China's national conditions of the development of Chinese medicine has become the primary problem facing the Chinese medicine industry. In this paper, the paper analyzes the present situation of Tianji Huang resources in the Lingnan area. Secondly, the five aspects of Tianji Huang price, related drug price, consumer preference, consumer income and Tianji Huang are expected This paper analyzes the market demand of Tianji Huang, and finally puts forward the countermeasures to promote the development of Tianji Huang. Through this study, we hope to explore a road suitable for the development of Tianji Huang.Key words:hypericum japonicum Thunb;Market demand;development目 录引言................................................................................................................................1一、田基黄资源现状....................................................................................................1(一)田基黄概述.................................................................................................1(二)田基黄市场供给情况.................................................................................2二、田基黄市场需求分析........................................................................