目 录摘 要.........................................................................................................IAbstract......................................................................................................II引 言........................................................................................................11 调查背景................................................................................................31.1 调查目的........................................................................................31.2 调查意义........................................................................................32 方案与设计.............................................................................................52.1 调查方法........................................................................................52.2 题型设计........................................................................................52.3 调查对象........................................................................................52.4 调查内容........................................................................................53 数据分析................................................................................................73.1 调查问卷数据分析........................................................................73.1.1 阅读兴趣倾向调查...............................................................73.1.2 阅读方式调查.......................................................................83.1.3 新媒体使用习惯调查...........................................................93.1.4 新媒体关注热点信息调查.................................................103.1.5 阅读时间调查......................................................................113.1.6 新媒体阅读的优缺点调查.................................................123.2 大学生阅读中存在的问题分析..................................................143.2.1 大学生对阅读缺乏兴趣......