目 录摘 要..........................................................IAbstract........................................................II引 言..........................................................11 调查背景......................................................21.1 现状分析..................................................21.2 调查目的及意义............................................32 方案与设计......................................................42.1 调查方法...................................................42.2 题型设计...................................................42.3 调查范围...................................................42.4 调查时间...................................................42.5 调查内容...................................................53 数据分析.......................................................53.1 调查问卷数据分析..........................................53.2 被调查者的客观资料分析...................................194 问题与解决方案................................................204.1 问题总结.................................................204.1.1 网红带货和明星带货的局限性..........................204.1.2 用户对于网红带货和明星带货的偏好程度................214.1.3 用户观看直播的消费心理和购买行为....................214.1.4 直播带货主播专业性与所带产品可信度..................224.2 解决方案.................................................224.2.1 提高用户的使用体验和安全意识........................224.2.2 提升主播个人素质和规范平台主播带货机制..............234.2.3 提高产品质量管理水平，完善直播带货行业规则..........23结 论.........................................................25参考文献........................................................26附录 1 调查问卷..................................................27致 谢.........................................................32摘 要随着生活水平的不断提高，网络、移动电子设备以及新媒体的普及，人们的消费水平以及消费模式也在潜移默化地发生着改变，消费也更...
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