目 录摘 要...................................................................................................................IAbstract................................................................................................................II引 言...................................................................................................................11 传统媒体调查背景............................................................................................31.1 传统媒体现状分析...................................................................................31.1.1 传统媒体总体概况..........................................................................31.2.1 电视媒体发展现状..........................................................................31.2 调查目的及意义.......................................................................................41.2.1 调查目的..........................................................................................41.2.2 调查意义..........................................................................................42 传统媒体转型方案与设计................................................................................52.1 调查方法...................................................................................................52.2 题型设计...................................................................................................52.3 调查范围...................................................................................................62.4 调查时间...................................................................................................62.5 调查内容...................................................................................................63 传统媒体转型调查数据分析............................................................................83.1 被调查者客观资料分析...........................................................................83.2 调查问卷数据...