社会体育指导专业 上海乔山牌跑步机销售设计VIP专享VIP免费

目 录1.上海乔山牌跑步机销售市场分析.............................................011.1 调研与市场需求预测...................................................011.1.1 调研对象及方法.................................................011.1.2 市场需求预测..................................................011.2 评估销售环境.........................................................011.2.1 分析宏观环境的需要和趋势.......................................021.2.2 分析消费者市场和购买行为.......................................021.2.3 购买过程.......................................................021.3 公司简介与主要产品及性能介绍.........................................021.3.1 公司介绍.......................................................021.3.2 主要产品及性能介绍[3]...........................................03乔山 T810.........................................................03乔山 Adventure 3 plus.............................................04乔山 832T.........................................................041.4 确定细分市场和选择目标市场...........................................051.4.1 确定细分市场...................................................051.4.2 选择目标市场...................................................052.开发销售战略.............................................................052.1.产品差异化与服务差异化..............................................052.2 传播公司的定位.......................................................062.3 新产品开发的挑战.....................................................062.4 管理生命周期战略.....................................................063.上海乔山牌跑步机市场销售设计.............................................063.1 网上销售设计.........................................................063.2 专卖店销售...........................................................073.3 展销会销售...........................................................074.选择上海乔山牌跑步机代理商............................................