常州武进区遥观游泳馆营销策略摘 要游泳在中国已有多年的发展历史，已逐渐的走向成熟。通过分析常州武进区遥观游泳馆在营销方面的问题和以往的营销经验，运用预售和成品店运营等设计来加强遥观馆的市场占有率和在遥观的知名度。让人们意识到游泳锻炼时一种健康的运动方式，可提高人们的身心健康，忍耐克己的精神风貌，从而更好的服务群众，吸引更多的人了解游泳这项运动，参与到游泳中来。【关键词】遥观；游泳；营销；设计The marketing strategy of Yaoguan swinmming pool in WujinAbstractSwimming in China has many years of development history, has gradually matured. By analyzing the marketing problems and the previous marketing experience of the remote swimming hall in Wujin Changzhou District, the market share and the popularity of the remote viewing hall are strengthened by the design of the pre-sale and the operation of the finished goods shop. To make people aware of the swimming exercise a healthy way of exercise, can improve people's physical and mental health, patient self denial spirit, so as to better serve the masses, to attract more people to understand the sport of swimming, to participate in swimming in.【Keywords】Yaoguan;Swimming; Marketing; Design目 录前 言...........................................................11 执行背景.......................................................12 市场分析和定位.................................................12.1 从消费者收入来分析..........................................12.2 从消费者的年龄来分析.........................................13 SWOT 分析......................................................24 团队建设.......................................................34.1 一线营销团队的建立...........................................34.2 一线营销团队的培训...........................................35 预售营销运营...................................................35.1 单页宣传运营................................................
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