社会化媒体运营效率分析 电子商务专业VIP专享VIP免费

中文题目： 社会化媒体运营效率分析 英文题目：Analysis of social media operation efficiency目录摘要及关键词 .......................................................................................................................1一、社会化媒体的定义与发展现状............................................................................. 2（一）社会化媒体定义 ....................................................................................................2（二）社会化媒体发展现状..............................................................................................2二、社会化媒体运营效率研究现状...............................................................................5（一）研究现状..................................................................................................................5（二）拟解决问题..............................................................................................................5三、数据包络分析（DEA）简介...................................................................................6（一）数据包络分析的提出..............................................................................................6（二）DEA 基础模型简介...................................................................................................6（三）MaxDEA 简介.............................................................................................................8四、实证研究.........................................................................................................................8（一）指标体系及模型构建..............................................................................................8（二）运算结果及结果分析............................................................................................11五、结论与建议..................................................................................................................16参考文献..........................................................