I可口可乐广告营销策略研究摘要：可口可乐公司作为全球饮料行业的老大，他的规模是非常大的，企业品牌也是非常多的，在消费者心中有一个比较好的印象。目前可口可乐公司的产品在全球市场内占据的份额是非常大的，任何一家饮料企业都不能跟可口可乐企业相比。下面这篇文章就对可口可乐的营销策略进行研究和分析，并且得出一些可口可乐成功的原因。关键词：软饮料行业，可口可乐，广告营销，更高利益Research on Coca-Cola Advertising Marketing Strategy Abstract：Coca-Cola as a global beverage industry giant, with its strong brand, strong capital, advanced management and marketing excellence, unshakable position in the minds of consumers. The products all over the world, accounted for 50% share of the global soft drinks market, so that any other competitors are unmatched. This article will start from its advertising strategy, trying to apply the relevant theoretical framework of advertising, based on the analysis of Coca-Cola's successful advertising strategy, and further explore the reasons for its success.Keywords: soft drinks industry；Coca-Cola；advertising marketing；higher interest目 录1 选题背景..............................................................42 相关概述..............................................................4 2.1 可口可乐中国发展历程简介..........................................4III 2.2 可口可乐的成功秘笈 ................................................ 5 2.2.1 成功的品牌管理................................................52.2.2 质优价廉的产品................................................52.2.3 出色的营销手段................................................52.2.4 快速的全球扩张................................................62.2.5 全面的本土化策略..............................................63 可口可乐市场策略分析..................................................6 3.1 可口可乐的优势（S）...............................................6 3.2 可口可乐的劣势（W）.....
VIP
