摘 要随着宁德市区经济的发展，人们的消费能力和体育消费意识日益增长。再加上国家对于体育事业和国民身体素质的重视，瑜伽作为一项新兴的运动项目在宁德市区悄然兴起。瑜伽培训需求随之扩大，瑜伽市场前景看好。但由于前期成本大，普及率低等原因，宁德市区瑜伽发展水平较低，瑜伽市场基本处于萌芽阶段。因此，制定规范、完善的瑜伽管理机制迫不容缓；宣传瑜伽让更多的宁德市区居民了解并喜欢上这项健身运动；开拓校企合作项目，提高教练的专业能力和业务能力，提高瑜伽场馆的软硬件设施是宁德瑜伽场馆经营者可以采取的手段。关键词：瑜伽；瑜伽市场；市场开发策略AbstractWith the development of economy in ningde urban area, people's consumption ability and sports consumption consciousness are increasing day by day, coupled with the state's attention to sports and the national physical quality, yoga, as an emerging sports project, is quietly emerging in ningde urban area, and the demand for yoga training is expanding, and the yoga market is promising.However, due to the large upfront cost and low penetration rate, the development level of yoga in ningde urban area is relatively low, and the yoga market is basically in the embryonic stage. Therefore, the establishment of standard, perfect yoga management mechanism must not be delayed; Promote yoga, so that more ningde urban residents understand and like this fitness exercise; To develop school-enterprise cooperation projects, to improve the professional and business ability of coaches, and to improve the hardware and software facilities of yoga venues are the means that operators of ningde yoga venues can take.Key words: yoga; Yoga market; Market development strategy目 录1 绪 论......................................................................................................................51.1 研究背景..............................................................................................
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