摘 要由于全球金融危机和欧洲债务危机的出现，全球经济增长出现疲软的状态，国际贸易市场的需求大幅度地萎缩，中国公司的出口也出现疲软的状态。许多从中国出口产品的公司，他们的出口营销策略有许多缺点，营销策略不合理，营销思路混乱不清，这些都严重阻碍了中国企业的发展和国际营销的对外开放，因此研究和分析中国公司的出口营销策略变得非常重要。本文主要是从河北省石家庄市业盛公司农产品出口贸易的现状入手，首先对石家庄业盛公司的出口产品、规模、国家，并对目标市场的出口环境进行了分析，为企业以后的营销策略铺平了道路。除此之外，本文根据4P 营销理论，对石家庄业盛公司的出口营销策略进行了进一步的分析和分类，得出了与石家庄业盛公司出口行为相关的营销策略，总结了石家庄业盛公司在出口营销过程中存在的问题和局限性，最后提出了保证市场营销和完善出口策略的建议，为石家庄市农产品日后出口国际市场、开展出口营销活动提供参考。关键词：农产品；出口贸易；出口营销策略AbstractThe emergence of the global financial crisis and the European debt crisis has made the global economic growth weak. The demand of the international trade market has shrunk significantly, which has led to the weak export of Chinese companies. There are many companies that export products from China, their export marketing strategies have many shortcomings, the marketing strategies are unreasonable, the marketing ideas are confused, which seriously hinder the development of Chinese enterprises and the opening of international marketing, so it is very important to study and analyze the export marketing strategies of Chinese companies.This paper begins with the current situation of agricultural products export trade of Yesheng companies in Shijiazhuang City, Hebei province. First, it analyzes the export products, scale and country of Yesheng companies, and analyzes the export environment of the target market, which paves the way for the future marketing strategies of the company. Besides, based on ...
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